Tuesday, July 10, 2012

NEW STARBUCKS--BLOND ROAST

Did you know that light coffee beans has more caffeine than dark ones? 


Unfortunately, many people perceive that darker coffee beans has more caffeine than lighter ones due to the color assumption, the darker the bolder! They also think that darker coffee beans has a stronger after taste as a result of misleading them to believe that the more bitter the coffee the stronger it is. 

Truth is... 
" When coffee beans are roasted, the beans undergo a series of physical changes including growing in size, becoming lighter in weight but also burning off some caffeine. The longer the beans are roasted (the darker the beans), in general, the less caffeine they will have solely due to them having more and more caffeine being burned off."(Weekly-roast.com)

18 comments:

  1. I almost never perceived that the decaffeine is better or not. But since I started drinking coffee everyday, I just have been trying to choose decaffeine more. Actually the taste doesn't have big difference for me. But caffeine can lead to physical and mental conditions including nervousness and irritability. So, thank you for good information!

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  2. Looking forward to your report and learning more about coffee.

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  3. I just learned about the level of caffeine in coffee beans last year when Starbucks came out with the "Green coffee". I'm glad to know this fact because not only can have my caffeine fix, but it tastes better . Yay! This is info that definitely needs to be shared. :)

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  4. That is very interesting information regarding about light versus dark coffee beans. I never would have imagined or thought of that towards coffee. Upon finding this information about coffee beans being roasted, are there any other things that are affected aside more or less caffeine in the bean?

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  5. So you will market light coffee beans because it has more caffeine than darker coffee beans, right? This information will be a good selling point of light coffee beans.

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    1. Our marketing plan is a coffee truck! This is just some infos we would like to share about our products.

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  6. This is the first time I've read about the color of coffee beans in regards to their caffeine level. This is really interesting information, and I look forward to reading more!

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  7. I always have dark coffee because I prefer the stronger taste. But actually I didn't know the light ones have more caffeine before. After reading the post, I think I will consider the light ones though.

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  8. I am actually not a "coffee" person, cause I barely drink it and I do not like that taste at all. However, I am interested in those information you supply, I have never think about the color of coffee beans determine the caffeine level. I look forward to read more information about coffee and let my friends who like coffee to know more about their drinks.

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  9. Being a 'coffee" person, I really enjoy the fun facts you guys provided. I like your marketing idea and believe it will be a great hit among the college community. I never knew that the color of the roast determined the caffein level. I'm interested in seeing the future progression of this marketing plan!

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  10. This is very interesting. I love coffee and I drink coffee every day, but I didn't know about history and light coffee beans has more caffeine. I look forward to read more infromation!

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  11. I like to drink darker coffee although it will be bitter. I feel that dark coffee smells better than the light one.

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  12. The fact that it will be so convenient (and would most likely compete with Starbucks in quality), is a very good idea. I like the idea of different type of coffee you will have as well.

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  13. This is interesting. This is my first time read this article. Actually, I do not drink coffee that much, but it is good to know. I'd like to know more information.

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  14. This information is very interesting and shows how people tend to believe what other people say without research because I also thought darker coffee had more caffeine.

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  15. Hmm, very interesting info about light vs. dark coffee. I'm not a coffee drinker at all and know very little about it. You learn something new every day!

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  16. I'm a coffee lover. I drink coffee every day. This is interesting that dark coffee has less cafein than light coffee. Thanks for your infomation

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  17. This is very intersting information. Starbucks and coffee companies have been on a constant rise since the economic crisis. More of society is working more and sleeping less, thus resorting to coffee to keep them awake and alert through their busy days. I believe that this is a great market to get into right now and the information that you guys are providing is a wonderful way to get customers attached on a more personal level.

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