Introducing our marketing plan: CAFE ON WHEELS!
Here's a quick summary of our proposal--We plan on targeting college students and people at the university of Fullerton as our main focus. We are aiming at consumers that vary from different
demographic, age, gender and cultural differences with the same interest of purchasing convenient
coffee. Entering the market with the knowledge of high competition from other
coffee stores locally, we came up with some creative inventions that no other
stores will have. Offering unique
desserts along with a wide range variety of coffee selections for our customers to choose
from in the most time efficient manner on a coffee truck.
This is definitely interesting. With coffee shops on every other corner this is almost as close as you can get to having your coffee delivered to you. Different snacks , danishes, muffins etc would offer a great combination as well as a complement to the coffee being provided. Convenience is always a factor in any service industry.
ReplyDeleteI'm not a big coffee drinker so I'm glad to hear that you'll also be offering desserts. I'm hoping that you'll have some alternative drinks on your menu as well. Can't wait to check out your menu.
ReplyDeleteWe should do focus on the coffee business which others would not try or have never tried, such as serving freshly baked sweets and breads with many kinds. And also combo style for who need quick lunch but need right meal.We should dig in our business plan more to expand our ideas!
ReplyDeleteVery intereting. I think that your marketing concept is good. Currently food trucks are in demand so offering a coffee truck with delicous treats sounds like success.
ReplyDeleteI think that this idea is good. The selling point to me, would be the fact that you would be bringing the coffee to your customer and not having the customer need to go to you. I would definitely love to be a customer and if the coffee is good I will come back for more!
ReplyDeleteAny new ideas? complimentary products would allow the sustainment of the business with additional revenue opportunity provided through the additional products.
ReplyDeleteinteresting idea, and this is convenient to students as well that we can get coffee almost anytime we want. However, I think creating some special products (different tastes) would be more attractive to me.
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